Importance of Business communication-Free-Samples for Students

Question: Discuss about the Importance of Business Communication. Answer: Introduction: The aim of the assignment is to throw light on three projects; the first being a literature review, the second being a report on small business in the form of an interview and the third is a group report. The opening section deals with preparation of report, which outlines the difficulty in preparing the project. The next section tells about the utility of the projects to the users and the experience gained while preparing them. The last section deals with the importance of business communication in the future. Preparation of the project: I have prepared the project with great effort by consulting several literary sources and by interviewing the Indian storeowner in Australia. The preparers while preparing the report on sustainability have discussed various topics like sustainable living and sustainable use of energy. The collection of the vast amount of data and its assimilation must have been very tedious but enjoyable. The literature reviews draws its strength from several journals and articles, which shows that the reviewers have put in great effort and time. The interview of one of the partners of Patel Brothers, Mr. Sanjay Patel was short but informative. It contains a wide range of information on the advantages of partnership business, the methods which the firm follows while conducting business and their future business plans. The interview must have been enjoyable and enriching because the interviewers gained a lot of knowledge on conducting business but they must have faced certain difficulties. Firstly, they must have faced problem in convincing Mr. Patel to take the interview and reveal such confidential data. The group effort must have been very enjoyable since the group members could collaborate in preparing a report, which was very enjoyable. The difficulty in preparing the group report was collating the efforts of so many members. It can also be pointed out that it must have been difficult for the members to find time to work together. The unavailability of certain members or absence of their responses to phone calls was also an issue. Ethics and cross-cultural communication are vast areas and preparation of report on them requires hard labor. Conducting extensive research and choosing the appropriate materials from the vast quantity of information available must have been challenging. Utility of the projects: The first project was a literature review dealing with sustainability and it was very helpful. The work has rich matter of knowledge derived from various secondary sources. The matters in the review can prove to be helpful in making future projects based on sustainability. The second project was a report on small business in form of an interview. The interview was helpful because it served a primary source of knowledge about real life small business. It helped to know a lot about how small business organizations run their business. The interview also sheds light on how the small businesses segment their markets and expand into new markets. The interviewee Mr. Patel also gave an idea about how the micro business firms market their products and plan their product line. Mr. Patel also revealed how while working at Coles discovered the growing demand for Indian grocery product among the Indian Diasporas in Australia. He recognized this new demand and perceived the vision of an entrepreneurial venture to start a Indian grocery business. He threw light on how he developed his entrepreneurial skills to start and sustain his business. His interview has very important information about how he balances between his business and personal life. The information in t he small business interview can be helpful to people, aspiring them to start entrepreneurial ventures of their own. Moreover, the matter in the interview can be used in future projects related to a wide range of topics like entrepreneurship and small-scale business operation. The group report on business ethics and cross-cultural communication contains valuable information on these subjects. The preparation of group report was very helpful because it teaches teamwork and collaboration. Group report preparation inculcates the capability of working in a team among the members. It is helpful because it sharpens the communication skills and understanding power of the team members. The rich subject matter on business ethics and cross-cultural communication can be used in making future projects. Importance of business communication in the future: General experience of study of business communication: My general experience of studying business communication was interesting and challenging at the same time. Business communication encompasses several topics like formal communication, diversity and so on. It must have been very tedious covering such a vast body of knowledge but it must have been very interesting and enriching. Benefits of studying business communication: Studying of business provided certain benefits to me as a student because it taught me the communication skills. The knowledge of communication, communication methods and diversity management shall help me to communicate better with my colleagues. It shall sharpen my leadership skills, which shall aid me in leading teams and departments in the future. Strong communication skills and leadership qualities bring about promotions and career growth. Future importance of business communication: Building customer relationship: Business communication helps companies to create strong relationship with the customers and cater to their needs better. The companies use communication methods like promotions to create demand in the market for their products. This demand helps these companies to sell their products to large number of consumers and generate huge revenue. The huge base of buyers and generation of vast amount of revenue are very important for the future growth of the companies. Hence, communication helps companies to promote their products, which creates future demand and revenue generation. Business expansion in future: The companies communicate strategic information like their profits, share prices and product lines. This communication strategy helps in attracting business partners like distributors, which helps them to penetrate new markets. Thus, business communication helps the companies to attract organizations, which can collaborate to bring about future business expansion. Motivate team: The team leaders and departmental managers communicate the important business decisions and communicate with their subordinates to gain their participation. This establishes a communication channel, which enforces cooperation and collaboration among the team members. This motivates the team members to perform higher which ultimately helps the organizations in achieving both short and long-term target. Thus, communication can help the organizations to motivate their teams and achieve their future business target. Expansion of customer base: The companies communicate their future product strategies and upcoming products using various types of marketing strategies. This creates future demand for the products of the companies, which facilitates sales in the future. Thus, business communication actually helps the companies to pave way for future cash inflows. It can also be pointed out that business communication helps the companies to sustain the competitive market. Conclusion: It can be summed up that the projects help the preparers in multiple ways. The preparers gain new knowledge and can use it in their future assignments. The group activities and interviews sharpen communication skills. All projects have their own share of hardships and advantages. Business communication as a subject is challenging as well as interesting. It has great future significance to both the companies and their employees. It helps in ensuring future business partnerships, expand customer base and increase future inflow of cash.

Responsibility Industry Corporate Social -Myassignmenthelp.Com

Quesstion: Discuss About The Responsibility Industry Corporate Social? Answer: Introducation In todays industry practices, Corporate Social Responsibility (CSR) is dishevelled with many MNCs and industries in strategic planning procedures. The drivers behind CSR can be due to the reason for showing responsibility towards human and environment. This can also be said that companys along with producing product or service has to take responsibility to satisfy entire stakeholders those can be common people, employees, owners, buyers or government. According to Mallen Baker, "CSR is about how companies manage the business processes to produce an overall positive impact on society"(Careers and Industry Guide, 2017) Competitors, government and populations often influence organisations to destabilize or undertake unethical motives. Laws and penalties levied by government and legal bodies keep safeguard of ethics and social values of industries. Legal processes if structured accordingly ensure international borders are not exposed only for self interest. CSRs confirms shareholders tha t their organisations provide maximum profit out of processes while ensuring to make positive impact on environment and society. Implementation of CSR in industries has been visible immensely since the last decade as organisations are tending to be modest in behaving under CSR criterias(Aras, 2008). Australian companies those are listed in stock exchange have taken initiatives by showing their part of responsibility towards nation. According to a study made by Australian Centre for CSR, Australian companies have increased their awareness regarding CSR(Mendoza, 2017). Good initiatives shall always be encouraged so that working with communities proactively alleviates the potential by damaging obstructions in business and create significant benefits for long term(The conversation Media Group, 2017). This report will make research on implementation of CSR while demonstrating the way corporate governance may contribute to higher standards of business performance and accountability in min ing industry of Australia. Corporate Governance And Sustainabilty Of Mining Industry In Australia Mining industries are accountable for a noteworthy proportion of GDP in many developed nations and has an impending prospective to deliver sustainable economic growth to worlds most needful communities. In global context, the societal anticipation is growing towards corporate, especially in developing nations to foster responsibility by not generating profits only but benefiting entire community with their presence. Large MNCs and global resources sectors are responding to expectations by adopting high profile range of CSR guidelines and sustainability frameworks along with serving public relation practices. Despite of considerable potential in economy along with environmental and social impact on mass commune, many low profile and small Australian mining and exploration companies operates ignoring CSR practice in the country(Rice, 2016). While making the research it was found that junior levelled industries and communities focussed to approach CSR and while visualising the contracti on in operations, they failed to understand the overall importance of CSR(Lyons, 2016). Various theories in CSR will explore the complex force that shapes mid tier mining industry in Australia and implement CSR and sustainability in their challenging operational environment. The critical research in CSR practices of resources sector has been seen delivering inappropriate operations and also been accused of making unexpected processes. CSR programmes are been conceded without consulting communities and is been carried without thinking about its priorities. Those industries are also criticised as developers of environment and social damage whereas billion dollar brands becomes vulnerable to communities and suffer fallouts from mining sector without sharing much benefits out of it. Global conglomerates in mining sector remain only handful that also dominates the industry. Many junior resources industries who explore potential mineral deposits are sold off to big companies in order to develop and carry business according to countrys austere laws and regulations(Scilly, 2017). Thus they have pitiable reputation and have got a history of getting targeted by developing nations which has got weak environmental regulations. These companies lack CSR knowledge and the amount of significance they has on the regions they operate which is the reason they are been under rated in CSR and sustainability investigation and shows that larger companies gets disproportionate focus. This report will make study of few CSR theories which will assist small mining industries and develop their challenging force while responding to social expectations and behaviour towards environment in responsible way. Theories Of Csr And Sustainabilty Institutional theory: This theory states that the behaviour of firms is regulated by institutional field or environment. The major constituents of field include scope of firms activity, social context and network of social relationships. The institutional environment brings uniformity in practices carried by businesses through mechanisms namely normative, coercive and mimetic. Mimetic practices deals with peer strain on firms to obey rules. Coercive refers to technical pressure that aspires companies to get align with societal prospect. Normative mechanism refers to internalization of credence about sustainability and suitability of behaviour. The forces of institutional theory drive organisations to get in line with belief and social norms along with internalization of processes from external force. Mining industries in Australia can be conceptualised as socially co ordinate unit which functions on an incessant basis to achieve goals. Thus it can be said that specific group of organ isations are likely to be exaggerated by regulations. CSR designates the organisation to voluntarily behave by not harming its stakeholders and besides looking into business issues, also look after environmental and social issues. The institutions drive organisations to select norms and align their behaviour with norms, while institutional theory demonstrates the reason behind performing CSR activities(Mishra, 2016). Integrative theory: This theory focuses on detecting and scans respondents of social demands while generating social authenticity. Integrative theory enables exceeding social acceptance and prestige of companies by making corporate laws in favour of society and environment. The management identifies issues in corporate and evaluates while responding to political and social issues those might place impact on business. The basic responsibility towards public in this theory considers suitable managerial behaviour that is found in relevance with people policy. The board prototype of social trend is reflected in public opinion and reduction in social issues. Legal requirements and enforcements are also said as drivers of such CSR theories in industries and implementation processes for sustainability. Managing stakeholders is an approach towards public who are directly or indirectly affected by industries policies and procedures. This theory increases the advantages by stimulating sensitiv ity of people and environment as then the stakeholders might understand the dilemmas faced by organisations. Corporate social performance can also be said as a set of theories which searches for social authenticity while giving efforts towards gaining appropriate response(Garriga, 2004). Utilitarian theory: Under this theory the corporations performs as an element of economic system which has got functional mechanisms traditionally known as profit maximising. Corporate responsibility idea had emerged after realising the need for economic responsibility along with maintaining ethics in business. According to analysis made by Secchi, utilitarian theory gives way to businesses by determining individualism in controlling public and responsibilities towards self and social communities(ISMAIL, 2009). This theory is synonymous with instrumental theory under which the corporate are seen only as an instrument for creating wealth, and social activities for them are only a tool for achieving economic results. In instrumental theory, the basic idea behind investments is to invest in local communities only and according to Friedman, the investors shall perform activities that serve revenues for long terms while providing resources and facilities for the source of income of public living in similar community. On the other hand utilitarian theory is associated to strategies for competitive advantage theories as formulated by authors like Porter and Cramer, who have formulated their theories according to dynamic use of natural resources for competitive advantage. These theories also include unselfish nature of industries as they are recognised socially and treated as an instrument for marketing purpose. Utilitarian theory can further be divided into social cost theory and functionalism theory. The social economic system of communities is highly influenced by non economic forces of corporate which are the basis of social cost theory or instrumental theory in CSR and shall be taken as social power of companies whose specific purpose is to build relationship between politics and society. The functionalism theory advocates that industries and corporations are seen as a part of economic system whose ultimate goal is making profits and the firms shall make investmen ts so that stakeholders get maximum profits out of it. Thus, the basic purpose behind this theory is to give industrial systems a defensive tool i.e. CSR tactic that could provide making balance between profiteering and social objective for equilibrium of economic system(ISMAIL, 2009). Implementation Strategy Of Csr In Mining Industry Implementation strategy of CSR program as stated by Lynch (2006) is been developing as compared to earlier days. The key factors emphasizing strategies of company are welfare and competition improvement, market competition, global and local demands, empowerment and involvement of workers for setting industry policies, evolution of technological and communicational forms and lastly the fallout of industries due to ethical problems. According to the author, social responsibility and innovation are taking crucial part in industries strategies(Setyadi, 2013). The strategy contains overall of the organisation and states how the company carry their structure and financial models while stating their allocation of available resources to realise maximum outputs. Competitive or business strategy which shows the level of competition with the surroundings includes its competitors. While the operational strategy concentrates on various divisions of company that offers contribution. Some authors h ave also put an effort in maintaining sustainability of mining sector by including a category in corporate strategies. The strategy that mentions sustainability strategies in industries is based on knowledge management and social information which supports the continuity in mining operations. By implementing this strategy, mining companies applies for advancement in enhanced corporate governance, turnover and social environment(Ranngen, 2015). In order to get sustainable advantage, maintaining nominal economic performance is necessary so that stakeholders expectation is fulfilled. The companies will not survive if normal CSR is not carried by it unless; government subsidy or funding from private entry is provided(Yakovleva, 2005). The first level in implementing CSR in mining industry is to achieve turnover as bigger the profits are, bigger allotment can be made for CSR programmes. A fair CSR strategy will always carry responsibility by following the principle of fairness and equity which requires considerable amount of investment in it. Industries can conduct communication and uphold fair relationship with local community along with government by operating safely and making profit without interfering in their day to day life. Second strategy that can be applied is improving mining operations is by strengthening development of business. As mining industries operates on natural resources those are non-renewable in nature, the company, to remain sustainable has to find new locations whenever their present locations seems to be dwindling(Hohnen, 2007). Implementing CSR program in mining industry is difficult as in the exploration phases the companies cannot implement profit enhancing strategies. Therefore only in vestment preservation strategies suites best for them which is why local communities and government are required to be maintained for generating favourable situations in preservation process. Investors also look for environmental situations and preservations to decide upon investment of their capital. However to carry operations between communities and company, ethics maintenances is also required to be considered as many companies closes due to ethical misbehaviour. It is expected that mining industries shall also implement ethical duties in their CSR strategies as it constitutes as an important role in industry environment(Setyadi, 2013). BENEFITS OF IMPLEMENTING CSR STRATEGIES This report has made analysis of various theories and strategies in implementation process of CSR programs for sustainability in mining industry in Australia. In order to get motivation behind implementing it, benefits behind implementation process shall also be seen by the companies that could secure them for operating their mining business while strengthening relation with their surroundings. Socially tied mining industries are quick in realising success as compared to no social tied ones. If companies do not maintain CSR in their business, the activities carried by them become highly vulnerable. In order to get continuous run and sustainability, CSR programs is highly recommendable as the benefits received then can be seen by both company and communities(Muir, 2015). Besides, the chance of improving infrastructure and healthy lifestyle is observed; it will also reduce the burden in terms of education and earnings. Government is also benefitted by getting a relief in the form of es tablishments made according to welfare of people and promoting regions which are unrecognised(Ksiezak, 2016). Therefore, when companies establishes CSR practices and coordinates with government, sustainable development is realised easily. Other benefits of CSR programs and knowledge management makes organisations committed to making employees learn and develop talent pool in them so that work efficiency is increased. Increment in accountability standards and performance is recognised quickly while CSR are taken as compulsory process in companys operations. The reputation and publicity improves relationship with stakeholders while local communities become supportive. Innovation and cost curtailing is obtained while getting an access to markets and thus chance of increasing production becomes conventional. While involving community and practicing in social responsible manner, environment is protected along with securing human rights and fair operational practices. The companys brand i dentity is also strengthened by approaching to CSR institutions rather than focussing on making advertisements only which are limited to few audiences(Creative Commons, 2017). Conclusion After making analysis of CSR implementation processes, theories and role of CSR for maintaining sustainability in mining sector, the junior mining sectors in Australia demands involvement of three parties i.e. government, company, and society. The implementation of CSR shall be made from the beginning stage of commencement and while entering into the sites. The benefits achieved by the industries can be seen with stability in operations and achieving sustainability by getting permits from government and social communities. One of the most successful mining industries situated in Australia is BHP Billiton who has set an example for other mining industries in terms of maintaining CSR programs in mining operations(BHP Billiton: Resourcing the Future, 2014). Benefits received from implementation of CSR process in few mining industries proves that maintaining social responsibility along with profit making is highly appreciated by government and people. Normally mining sites are located in villages and underdeveloped regions, realising community development is ascertained if CSR program enabled companies are increased in those areas and government shall also support for such grateful presence of companies in those areas. On the other hand, companies shall also maintain their part of responsibility to support sustainability of mining industry in Australia. Environmentally, minimising side effects shall also be considered by companies by taking environment as their first priority. During the time when new site is detected, peeling of soil and plants is done which is threatening the biodiversity in those areas. Thus companies are challenged to avoid making adverse collision of territory and minimise destruction by changing procedures. Thought out mining plan can safeguard biodiversity and environmental destruction. Therefore on concluding note it can be said mining companies who shows utmost interest in environment and CSR are the ones who contributes to high standards of accountability and business performance while possessing sustainable division in country(Yakovleva, 2000) References Aras, C.C.a.G., 2008. Corporate Social Responsibility. [Online] Available at: https://mdos.si/Files/defining-corporate-social-responsibility.pdf [Accessed 09 October 2017]. BHP Billiton: Resourcing the Future, 2014. Value through Performance: Annual Report 2014. [Online] Available at: https://www.bhp.com/~/media/bhp/documents/investors/annual-reports/bhpbillitonannualreport2014.pdf [Accessed 09 October 2017]. Careers and Industry Guide, 2017. Building Better Community Relationships. [Online] Available at: https://www.miningoilgasjobs.com.au/mining/all-you-need-to-know-about-the-mining---metals-sec/building-better-community-relationships.aspx [Accessed 09 October 2017]. Creative Commons, 2017. Three Theories of Corporate Social Responsibility. [Online] Available at: https://2012books.lardbucket.org/books/business-ethics/s17-02-three-theories-of-corporate-so.html [Accessed 09 October 2017]. Garriga, E.M.a.D., 2004. Untangling the Jungle of Corporate Social Responsibility Theories. [Online] Available at: https://www.ieseinsight.com/doc.aspx?id=389 [Accessed 09 October 2017]. Hohnen, P., 2007. Corporate Social Responsibility: An Implementation Guide for Business. [Online] Available at: https://www.iisd.org/pdf/2007/csr_guide.pdf [Accessed 09 October 2017]. ISMAIL, M., 2009. CORPORATE SOCIAL RESPONSIBILITY AND ITS ROLE IN COMMUNITY DEVELOPMENT: AN INTERNATIONAL PERSPECTIVE. [Online] Available at: https://www.sosyalarastirmalar.com/cilt2/sayi9pdf/ismail_maimunah.pdf [Accessed 09 October 2017]. Ksiezak, P., 2016. The Benefits from CSR for a Company and Society. [Online] Available at: https://jcrl.umk.pl/files/7815/0102/1176/ksiezak.pdf [Accessed 09 October 2017]. Lyons, M., 2016. CORPORATE SOCIAL RESPONSIBILITY (CSR) IN JUNIOR AND MID-TIER AUSTRALIAN RESOURCES COMPANIES OPERATING IN DEVELOPING NATIONS BEYOND THE PUBLIC RELATIONS OFFENSIVE. [Online] Available at: https://eprints.qut.edu.au/92310/1/Margaret_Lyons_Thesis.pdf [Accessed 09 October 2017]. Mendoza, 2017. Mining and sustainability:experience from Australia. [Online] Available at: https://im4dc.org/wp-content/uploads/2013/07/Mining-and-sustainability-in-Australia-English.pdf [Accessed 09 October 2017]. Mishra, S.S.D.a.N., 2016. Institutional Theory as a Driver of CSR: An Integrative Framework. [Online] Available at: https://www.anzam.org/wp-content/uploads/pdf-manager/2844_ANZAM-2016-407-FILE001.PDF [Accessed 09 October 2017]. Muir, S., 2015. Top 5 benefits of Corporate Social Responsibility. [Online] Available at: https://cubegroup.com.au/top-5-benefits-of-corporate-social-responsibility/ [Accessed 09 October 2017]. Ranngen, H., 2015. Advancing CSR in the Mining Industry. [Online] Available at: https://ltu.diva-portal.org/smash/get/diva2:991215/FULLTEXT01.pdf [Accessed 09 October 2017]. Rice, S.S.a.J., 2016. Australian corporate social responsibility reports are little better than window dressing. [Online] Available at: https://theconversation.com/australian-corporate-social-responsibility-reports-are-little-better-than-window-dressing-66037 [Accessed 09 October 2017]. Scilly, M., 2017. Four Types of Corporate Social Responsibility. [Online] Available at: https://smallbusiness.chron.com/four-types-corporate-social-responsibility-54662.html [Accessed 09 October 2017]. Setyadi, B.S.K.R.a.S.R.H., 2013. The Role of CSR as Corporate-Level Strategy in Mining Companies Case Study in Indonesia. [Online] Available at: https://pakacademicsearch.com/pdf-files/eng/510/82-95%20Vol%203,%20No%2010%20(2013).pdf [Accessed 09 October 2017]. The conversation Media Group, 2017. Australian corporate social responsibility reports are little better than window dressing. [Online] Available at: https://theconversation.com/australian-corporate-social-responsibility-reports-are-little-better-than-window-dressing-66037 [Accessed 09 October 2017]. Yakovleva, N., 2005. Corporate Social Responsibility in the Mining Industries. [Online] Available at: https://books.google.co.in/books?id=rAwkDwAAQBAJpg=PT100lpg=PT100dq=IMPLEMENTATION+STRATEGY+OF+CSR+IN+MINING+INDUSTRYsource=blots=3Zwr7RllwNsig=k8YCip9ckpETWPT2dENs1txN9n8hl=ensa=Xved=0ahUKEwiW8cjltOPWAhUBs48KHR8-AS84ChDoAQhWMAM#v=onepageq=IMPLE [Accessed 09 October 2017]. Yakovleva, H.J.a.N., 2005. Corporate social responsibility in the mining industry: Exploring trends in social and environmental disclosure. [Online] Available at: https://www.academia.edu/3204698/Corporate_social_responsibility_in_the_mining_industry_Exploring_trends_in_social_and_environmental_disclosure [Accessed 09 October 2017].

Nbfi Essay Example

Nbfi Essay Non Banking Financial Institutions in Bangladesh: Initially, NBFIs were incorporated in Bangladesh under the Companies Act, 1913 and were regulated by the provision relating to Non-Banking Institutions as contained in Chapter V of the Bangladesh Bank Order, 1972. But this regulatory framework was not adequate and NBFIs had the scope of carrying out their business in the line of banking. Later, Bangladesh Bank promulgated an order titled ‘Non Banking Financial Institutions Order, 1989’ to promote better regulation and also to remove the ambiguity relating to the permissible areas of operation of NBFIs. But the order did not cover the whole range of NBFI activities. It also did not mention anything about the statutory liquidity requirement to be maintained with the central bank. To remove the regulatory deficiency and also to define a wide range of activities to be covered by NBFIs, a new act titled ‘Financial Institution Act, 1993’ was enacted in 1993 (Barai et al. 1999). Industrial Promotion and Development Company (IPDC) was the first private sector NBFI in Bangladesh, which started its operation in 1981. Since then the number has been increasing and in December 2006 it reached 29. Of these, one is government owned, 15 are local (private) and the other 13 are established under joint venture with foreign participation. 1. 1 Recent Development Activities of NBFIs The major business of most NBFIs in Bangladesh is leasing, though some are also diversifying into other lines of business like term lending, housing finance, merchant banking, equity financing, venture capital financing etc. Lease financing, term lending and housing finance constituted 94 percent of the total financing activities of all NBFIs up to June 2006. We will write a custom essay sample on Nbfi specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Nbfi specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Nbfi specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A break-up of their financing activities reveals that the share of leasing and housing finance in the total investment portfolio of NBFIs has gradually decreased from 59 and 15 percent, respectively, in 2002 to 46 and 14 percent in June 2006. The share of term loans, on the other hand, has increased from 20 percent to 34 percent during the same period implying increased focus on the former. The evolvement of NBFI business activity is observed in Figure- 1. 1. It can also be seen from the figure that the portfolio mix of NBFIs has become quite stable from 2004. NBFIs offer services to various sectors such as textile, chemicals, services, pharmaceuticals, transport, food and beverage, leather products, construction and engineering etc. The percentage of the sector wise distribution of NBFIs investment in 2005 is given in Figure- 1. 2. Although an individual NBFI may have a different portfolio as per its business strategy, the aggregated data shows that NBFIs mainly focus on real estate housing (13%), power energy (12%), textile (11%) and transport sector (9%). Service (finance and business) is another area of importance for NBFIs. From the perspective off broad economic sectors, investment in the industrial sector (42%) dominated that in the service sector (33%) in 2005. NBFIs are also exploring other sectors namely ‘pharmaceuticals chemicals’, ‘iron, steel engineering’, ‘garments accessories’, ‘food beverage’ and ‘agro industries equipment’. The weight of these sectors is 23 percent of the total portfolio. Sector wise distribution of outstanding investment of NBFI The contribution of NBFIs’ financing activities (lease, loan, housing, investment etc. to the overall economy persistently increased over the years as can be seen in Figure -1. 3. In 2001, the share of NBFIs’ financing to total GDP had been only 0. 84 percent, which was more than doubled within 5 years and became 1. 83 percent in 2005. The comparative figures for the banking sector were 34. 55 and 41. 32 percent in 2001 and 2005, respectively. The average yearly grow th of NBFIs’ contribution to GDP was about 22 percent during this period as compared to 4. 7 percent of that by the banking sector. Even in the regional context, performance of NBFI sector is quite robust. 2. IPDC at a Glance . 1 – IPDC as an NBFI IPDC, the pioneer of the leasing industry in Bangladesh was first convinced as a result of an IBRD/IFC Industrial sector mission to Bangladesh in 1978. Subsequently a detailed feasibility study and strategic policy dialogue among the Government, IFC and other International in the establishment of IPDC as an alternative development finance institutions in the private sector. The company in 1981 became the first private sector Development Finance Institution (DFI) in Bangladesh. Now it becomes the most relevant and sophisticated Non Banking Financial Institution in the country. . 2. – IPDC at a Glance For the last two and a half decades the name IPDC has been synonymous with excellence, quality, integrity, innovation and pioneering spirit. There are the traits that IPDC continuously aspire to live up. As a company that has inherited a rich legacy of technical know how, engineering expertise, managerial and financial acumen, and, a bove al, the goodwill and loyalty of employees, shareholders, business associates and hundreds of customers. IPDC is continuing to build business on the ethics and values in IPDC. Milestones: Incorporation of the Company |: 1981 | |Sponsoring the establishment of the first leasing company of Bangladesh (IDLC) |: 1984 | |First institutional funding to private sector education (Scholastica School) |: 1998 | |Financing the first private sector cellular telecom company in Bangladesh (Citycell) |: 1998 | |Issuance of Cumulative Redeemable Preference Share pioneer among the Financial Institutions |: 2001 | |Issuance of Zero Coupon Bond through Asset Backed Securitization |: 2004 | |Public Issuance of Shares |: 2006 | |Trading of shares on DSE and CSE |: 2006 | 2. 3 Capital and Shareholding Structure of IPDC: At beginning IPDC was first established by I distinguished multilateral team of shareholders. The founder shareholders of IPDC are: The Government of Peoples’ Republic of Bangladesh (GOB) – 30. 0% Commonwealth Development Corporation (CDC), of the UK – 17. 5% German In vestment Development Company (DEG), of Germany – 17. 5% International Finance Corporation (IFC), an affiliated of the World Bank – 17. 5% The Aga Khan Foundation for Economic Development (AKFED) – 17. 5% Presently AKFED is the majority shareholder with 66% ownership of IPDC and Government of Bangladesh holds 28%. The present share holding structure (an on 31 December, 2007) of IPDC represents the following scenario: |Shareholder |No. of Shares |Paid Up Capital |Percentage | |Government of the Peoples Republic of Bangladesh (GOB) |1,350,000 |135,000,000 |22% | |Aga khan Foundation of Economic Development (AKFED) |3,149,992 |314,999,200 |51% | |Summit Industrial Mercantile Corp. (Pvt. Limited |140,070 |14,007,000 |2% | |Alliance Holdings Limited |140,070 |14,007,000 |2% | |General Public |1,390,000 |139,000,000 |23% | |Others |8 |800 |0% | |Total |6,170,140 |617,014,000 |100% | Table 2. 1 – Shareholding structure of IPDC 2. 4 Present and Future Outlook of IPDC: IPDC has very well defined and elaborate statements crystallizing the management’s view about the organization’s current and long term path. 2. 4. 1 Vision: To be the most respected and innovative financial institution of the country 2. 4. 2 Mission: To be the brand of quality and integrity for delivering innovative and tailored financial solutions to a diverse client base Figure- 2. 1 – Shareholding structure of IPDC 2. 4. 3 Objectives: To ensure maximum returns on investment Profitability is key to achieving superior returns, building our capital and motivating and retaining our best people. ( To ensure steady sustainable growth in business Our increasing corporate profits since inspection have been manifestations of our steady growth. Amidst a competitive environment, our goal is now to take the organization forward with excellence in all our operations. We shall harness and use our distinctive competencies to ensure a long term competitive advantage. ( To improve the quality of service Our strength is not in the volume but in the quality of service that we provide. Our clients’ interests always come first. We relentlessly strive to anticipate the needs of changing needs of our clients and to develop better solution to those needs. Our experience tells that if we serve our clients to the best of our ability, our own success follows. ( To crate innovative product and services Creativeness and imagination is encouraged in everything we undertake. We pride ourselves in having pioneered many products and services that have become standard in the industry ( To maintain highest level of ethical standard We are dedicated to comply fully with the spirit of laws, rules and ethical principles that govern us. Our continued success depends upon unwavering adherence to these standards. Core Values: ( We address clients’ need promptly, impartially and with utmost importance. We take great pride in our dedicated teams of staffs members and will continue to develop potentials and skills at all levels within our organization by rewarding outstanding performance and promoting from within to develo p a climate of high expectation and achievements. ( We remain quality-minded and devoted to uphold our corporate culture. ( We will retain our position of leadership in this field through our commitment to quality, compliances, services and values. ( We will continue personal and corporate involvement in activities benefiting the society and nation. ( We uphold the values of the communities we are privileged to serve by honoring their traditions and preserving the environment. We pledge to remain alert to economic changes which affect our businesses and to respond to ever-changing market demand. ( We will continue to confront all challenges through planning, balanced, diversification and orderly growth. 3. Organizational Structure of IPDC The organizational structure of IPDC is well structured and well defined. A saturated hierarchical work flow is developed for maintaining the chain of command properly. IPDC have six core departments in where every head of each department is liable for the activities of that department and responsible for reporting to the Managing Detector CEO. Exception is existed in the case of company secretary and internal audit department. Head of internal audit and company secretary is responsible for their reporting directly to the Board of Directors. On the following pages the detail organogram of IPDC is presented. The roles and activities of these departments are very fragmented and well established. Moreover every department enjoys the rights to reorganize their tasks according to their work load. On the following we are describing some core activities of different important departments in IPDC. 4. Product line of IPDC IPDC specialized in project financing and provides innovative investment solutions. This includes investing in projects that add value and contribute to the country’s overall economic development. IPDC has also special focus in infrastructure and social sector projects. IPDC has also been proving innovative investment solutions and project advisory service to its clients in industrial and social sector like education and health care. The positive image of IPDC has been established through more than two decade of consistent commitment towards excellence in providing financial service. With a conscious effort to anticipate influence in the domestic and foreign environment, IPDC has the ability to adapt to the changing needs of time. IPDC envisages continuing and expanding its role as a catalyst in inspiring, strengthening and enhancing the financial sector development of the country. IPDC has pioneered the concept of lease financing in Bangladesh. It was one of the Industrial Development Leasing Company of Bangladesh Limited (IDLC). Another IPDC initiative has been developing the concept of house mortgage finance in the country. IPDC was also promoter shareholder of National Housing and Finance Company Ltd. (NHFL). IPDC has been credited with pioneering subscription of cumulative Redeemable Preference Share and issuance of Zero Coupon Bond through asset backed securitization as an alternate means of finance. The product pattern of IPDC can be presented as below 4. 1 – Corporate IPDC is specialized in corporate and project financing. Financial engineering and investment solution prescribed by IPDC are based on project needs. Various segment of the Corporate and project finance include 4. 1 Investment product: Corporate Service: Lease Finance Project Finance Appraisal †¢ Term Loan Project Loan Syndication †¢ Short Term Loan Working Capital Arrangement †¢ Work Order Finance Syndication Service †¢ Quasi Equity Investment Corporate Financial Advisory service †¢ Equity Investment Securi tization of Receivables Features, terms and conditions of corporate products are highly customized and negotiable. 4. 2 IPDC Retail Product With the commencement of retail business in July 2006, IPDC provides the wealth creation opportunity for individuals and investment prospects for institutions. This segment offer wide ranging liability products for all quality of people. Within a very short span of time IPDC was able to attract a broad range of individual and institutional clients. The lifeblood of the retail segment is its customer and IPDC offer personal and individual services to its clients. IPDC continuously strives to recognize the clients by anticipating and responding to client needs. 4. 3 Liability Products IPDC has possessed a wide liability product line in retail segment. The products are designed with the consideration of different targeted and niche market. 4. 4 Profit based Schemes: Under this schemes profit or return is paid to the investors after a certain time period. Products details are given below. Annual Profit Schemes (APS), Quarter Profit Schemes (APS), Monthly Profit Schemes (MPS) are given below Return paid of yearly APS QPS MPS |Term |1-3 Year | |Term |5Years 11 Months | |Maturity Amount |BDT 1,000,000. 00 | 4. 7 Millionaire Deposit Schemes (MDS): Under this scheme depositor initially have to deposit an initial amount then s/he has to continue a monthly installment till maturity. The products are as follows: |Initial Deposit |BDT 100,000. 00 |BDT 50,000. 00 | |Monthly Installment |BDT 10,000. 00 |BDT 10,000. 0 | |Term |5Year 7 Months |6 Years | |Maturity Amount |BDT 1,000,000. 00 |BDT 1,000,000. 00 | 4. 8 Deposit Premium Scheme (DPS): Under this scheme depositors have to make a monthly installment and at the maturity s/he will receive a fixed amount. Product details are as follows: |Monthly Installment |BDT 10,000. 00 | |Term |3 Years | |Maturity Amount |BDT 430,000. 0 | 4. 9 Fixed Deposit – Institutional IPDC is very much sincere to provide the highest value to the corporate fund. This scheme provides institutions the secured investment option with a maximum value of corporate fund. The terms, conditions, product features are highly customized and negotiable. 4. 10Asset Product In parallel to expanding our range of liability product, IPDC also plans to introduce various asset based retail products to serve the client needs with maximum possible effort and sincerity. This products are- 4. 10. 1 Auto Loan IPDC recently launched (January 2008) their auto loan product with a huge market campaign. The target markets of this product are salaried executives, business person, and self employed professional. Loan amount have to be repay over 60 months for reconditioned car and over 72 months for brand new car. Int. Rate and loan processing fees are very competitive. 4. 12 Commercial Innovativeness of IPDC IPDC is renowned for their innovative and smart commercial policy. They not only limit their commercial policy to go through the common policy and fantasy but also try to understand the client need, style, taste, aptitude. Accordingly they design their commercial policy to attract the consumers and increase their client base. On the following some real scenario is given. 5. Functions of IPDC 5. 1 Investment activities: Since 1981 IPDC is playing a major role in corporate financing for that reason IPDC become the market leader in corporate financing. For making the corporate financing more efficient and viable taking proper and correct investment decision is the vital important topic for IPDC, that’s why investment department is treated as the most important department in IPDC and investment activities is treated as the most distinctive competencies for IPDC. This part of this project report will completely focus the investing activities of Industrial Promotion and Development Company (IPDC) of Bangladesh Limited. Analyzing the current investment pattern of IPDC we can observe that IPDC make investment through following pattern: On the following we are trying to analyze the invest activities of IPDC with different aptitude. 5. 1. 1 Year wise Investment Activities Analysis On the initial stages of my analysis I would like to make a scenario view of IPDC’s investment activity analysis based on year to year. With this analysis we can get a clear view of the growth of IPDC’s investment activities over the year. | |2007 |2006 |2005 | |Gross Lease Receivable |478,205,708. 00 |1,294,301,161. 0 |1,772,506,869. 00 | |Less Unearned Income |160,404,858. 00 |207,939,772. 00 |368,344,630. 00 | |Net Lease Receivables |317,800,850. 00 |1,086,361,389. 00 |1,404,162,239. 00 | 5. 1. 2. 4 Short Term Financing This sort of financing represents disbursement of financing to different parties (local and foreign) for a maximum period of twelve months. Risk assessment plays a vital important role in this sort of financing. On the following the present scenario of short term financing of IPDC is given below. Balance at 1-Jan-07 |1,145,737,437. 00 | |Add: Addition |168,902,611. 00 | | |1,314,640,048. 00 | |Less: Recovery |637,376,570. 00 | |Balance at 31- Dec-07 |677,263,478. 00 | 5. 1. 2. 5 Advance against Lease Finance This represents disbursement made for procurement of leased asset which are yet to be executed. On the execution of lease, advances will be transferred to gross lease receivables. On the following pages the detail position of IPDC’s advance against lease position is presented. |Balance at 1-Jan-07 |29,200,000 | | Add: Addition |467,076,493 | | |496,276,493 | | Less: Recovery |428,276,493 | | Balance at 31- Dec-07 |68,000,000 | 5. 1. 3 Industry Sector Wise Investment Activities and Portfolio Analysis of IPDC Deciding the industry sector and the proportion of investment portfolio to be invested in each industry sector is one of the most important roles of IPDC’s investment activities. Because these activities can reduce the total volatility of the firm’s investment and achieve the maximum diversification of the investment. From the pie chart it is seen that â€Å"Miscellaneous Industry† and â€Å"Engendering and IT† industry is the most prominent and dominating sector of IPDC investment. The main reason behind it is that, IPDC always prefer collateral. Projects, which have fixed property (e. g. land, building and any other permanent development on the land), will always be in the lucrative option to IPDC. |Industry | No. f company |Amount Invested |Percentage (%) | | Bank FI |21 |283,566,860 |5. 36% | |Communication |3 |49471427 |0. 94% | |Engineering IT |48 |1157314877 |21. 89% | |Food Alliances |19 |505087855. 3 |9. 55% | |Textile |32 |724845158. 4 |13. 1% | |Medicine Chemistry |13 |449553993. 1 |8. 50% | |Service |29 |943016741. 3 |17. 83% | |Miscellaneous |74 |1174880760 |22. 22% | | | | | | |Total |239 |5,287,737,672 |100% | Lease finance is one of the distinctive competencies of IPDC and most of the leases financing facilities lead to the instrument, machinery, transports. For that reason â€Å"Engendering and IT† sector is being the prominent sector for IPDC investment. IPDC diversified its industry related risk through investment. In Bangladesh perspective industry influence on a particular company is insignificant. 5. 2 Financing Activities: Financing activities is a crucial part of any financial institution. Determination of source of financing, use of financing, matching the financial obligations’ maturity with the investment inflows, determination of the optimum cost of fund are some integral part of financing activities. |2003 | |Share Premium | 167,014,000 | |Statutory Reserve | 105,659,472 | |Revaluation Reserve | 23,627,792 | |Proposed Cash Dividend | 32,393,235 | |Proposed Stock Dividend | 64,786,470 | |Retained Earnings | 632,509,108 | |Total Shareholders Equity | 1,673,854,777 | IPDC is authorized to issue 10,000,000 shares @ BDT 100 each. Up to 31 December, 2007 total 6,487,647 shares is issued. At present the authorized share capital is (6,487,647 ? 100) BDT 647,864,700. 00. On the following share holding structure of IPDC is given- |Foreign |Tk |% | |Aga Khan Fund For Economic Development |330,749,100. 0 |51% | |Others |500. 00 |0% | |Domestic | | | |Government of the Peoples’ Republic of Bangladesh |141,750,000. 00 |22% | |Alliance Holdings Limited |14,707,300. 00 |2% | |Summit Industrial Mercantile Corporation |14,707,300. 00 |2% | |General Shareholders |145,950,200. 0 |23% | |Others |300 |0% | |Total |647,864,700. 00 |100% | Regulatory Capital: In accordance with the Financial Institutions Regulations, 1994 and Bangladesh Bank guidelines as stipulated in FID circular no. 02 of June 29, 2003, every Nan Banking Financial Institution which is registered in Bangladesh as a company has to increase its capital up to BDT 250 million within June 2006 or 6% of total liabilities which ever is higher. As at December 31, 2007, total capital of IPDC is BDT 1,688 million whic h is 30. 57% of its total liabilities. For the purpose of the minimum capital standards, a NBFI is considered adequately capitalized if core capital equals or exceeds the minimum capital. Core capital is defined as the stated value of ordinary shares, retained earnings plus statutory reserve and current year’s profit/ (loss). Core capital does not include any unrealized gain on securities held for trading and revaluation reserve of fixed assets. Total capital base of IPDC is used to meet all requirements. Total capital is defined as the sum of core capital plus provision for future losses equivalent to 1% of unclassified loans/leases. Following table shows core capital and total capital at December 31, 2007 and 2006. Core capital grew to BDT 1,650 million at December 31, 2007 from BDT 1,578 million at December 31, 2006. Total capital grew to BDT 1,688 million at the end of 2007 from BDT 1,619 million at year end 2006. |Total Shareholders Equity | 1,673,854,777. 00 | |Less Revaluation Reserve | 23,627,792. 00 | |Core Capital | 1,650,226,985. 00 | |Required Minimum Capital (6% of total liabilities) | 331,288,154. 0 | |Excess of Core Capital Over Minimum Capital | 1,318,938,831. 00 | |Core Capital | 1,650,226,985. 00 | |Add: Provision for Further Losses (1% of unclassified loans) | 37,598,028. 00 | |Total Capital | 1,687,825,013. 00 | |Required Minimum Capital (6% of total liabilities) | 331,288,154. 0 | |Excess of total Capital Over Required Capital | 1,356,536,859. 00 | 5. 2. 3 Debt Capital Structure of IPDC IPDC maintained the both local currency (LC) borrowing and foreign currency (FC) borrowing. The motivation that stimulate the foreign borrowing is the cost effectiveness and for the advantage for exchange rate fluctuation. On the following the detail breakdown of debt financing is given below. |In Foreign Currency |Amount |(%) | |German Investment Development Company( DEG) 122,427,387 |17% | |International Finance Corporation – IFC |84,875,000 |12% | |The OPEC Fund for International Development |61,727,551 |9% | |Total Foreign Currency Borrowing |269,029,938 |37% | |In Local Currency | | | |Credit Bridge Stand by Facility CBSF |237,522,497 |33% | |International Development Association – IDA |17,607,673 |2% | |Commercial Bank of Ceylon |50,000,001 |7% | |Pubali Bank Limited |55,177,317 |8% | |Uttara Bank Limited |95,351,182 |13% | |Total Local Currency Borrowing |455,658,670 |63% | |Total Debt Financing |724,688,608 |100% | Here, it seen see that 37% of total IPDC’s borrowing is foreign borrowing and remaining is Local currency borrowing. 5. 2. 4 – Other Source of Financing of IPDC Beside the capital structure, IPDC often have to rely on some other source of financing for conducting their day to day operation. On the following some of sources are described. Short term borrowing is one of the important sources of financing of IPDC. Among the short term loan bank overdraft and call loan is always preferable to IPDC. On the following the detail position of IPDC’s short term borrowing is given: |Bank Overdraft |Amount |(%) | |Citi Bank N. A. |185,571,750. 0 |38% | |Standard Chartered Bank |61,977,585. 00 |13% | |Total Bank OD |247,549,335 |51% | |Call Loan | | | |The Premier Bank Ltd |150,000,000 |31% | |Eastern Bank Ltd |40,000,000 |8% | |Prime Bank Ltd. 50,000,000 |10% | |Total Call Loan borrowing | |49% | | | | | |Total Debt Financing |724,688,608 |100% | 6. SWOT analysis of IPDC SWOT analysis is a very important part for organizational perspective. Through this analysis, a company identifies the strength and weakness of its product, operation and services. In addition, opportunities and threats are also pointed out form the market analysis which is eventually reflected in the company’s current and future plan. Strength: (Strong capital base Experienced management team (Coordination between the departments (Strong investment and retail team to increase client base (Good relationship with present and prospectus client (Diversified funding sources (Outstanding market share (Corporate shareholding structure (Diversified business exposure Weaknesses: (Significantly deterioration in Asset Quality having adequate provisions (High ownership concentration (Declining financial performance (Weak treasury management (More percentage of special assets than major competitors (Risk management (MIS should be more developed in treasury managem ent (High turnover rate in top and mid tier management Opportunities: (Business expansion opportunity (Market demand for diversified financial product (SME financing (Fund raising opportunity through new financial products (Capital market operation (Scope of more product diversification (Scope of doing merchant banking, fund management operation Threats: (Commercial banks’ portfolio (Commercial banks’ opportunity to enter in the operations (Increasing local and foreign cost of fund (New entrants into the market (Low entry barrier in the industry Contents: Executive summary1 Objectives of the report2 NBFI in Bangladesh2 IPDC at a glance5 Organizational structure8 IPDC product line10 Functions of IPDC13 SWOT analysis25 ORGANOGRAM OF IPDC Managing Director CEO Board Board Audit Committee DMD Executive- HR Corporate Communication Senior Manager- Legal Affairs Company Secretary Mgt. Associate- Legal Department Executive Board Secretariat Senior Manager- Internal Audit Manager Sr. Executives Executives Head of Operations Head of Retail Business CFO Head of Risk Management Head of Special Asset Management Head of Investment Manager Sr. Executives Ass. Executives Manager Executives Mgt. Trainee Sr. Manager Manager Executives Executive Employee on Contract GSS IT Deposit Treasury Credit Admin Executives Manager Executives Sr. Executives Executives Ass. Executive Sr. Manager Asst. Manager Sr. Executives Executives Non Managerial Employees Figure: Organogram of IPDC [pic] Product Line Retail Product Corporate and Project Finance Figure- 2. 4 – IPDC Product line Asset Product Liability Product Corporate Service Investment Product Figure- 3. 2 – Product Segment Wise (Portfolio) Investment Activities Analysis Figure- 3. 3 – Industry Wise Investment Analysis of IPDC Table 3. 1 – Industry Wise Investment Analysis of IPDC Source: Annual Report, Economic Trend FID, BB Figure- 1. 3 – Banks NBFIs activities on GDP share

Dunkin Donuts Plan Essay Example

Dunkin Donuts Plan Essay Example Dunkin Donuts Plan Essay Dunkin Donuts Plan Essay The Bright Agency Roger Bright- Account Executive Sara Smith- Ad Copy Director Ashley Edwards- Art Director Michelle Taube- Media Director Katie Briggs- IMC Media Sales Director Jennifer Garriques- Research Director Robert Compton- Research Director Executive Summary Our campaign with Dunkin’ Donuts sets out to re-brand the company, reflective of a company thats expanding. The campaign allots $35,000,000 for the course of a calendar year, specifically January 1, 2007 through December 31, 2007. Our goal is to generate more revenue and claim more market share in the coffee house sector. We feel this can be attained by a vigorous national campaign. This campaign will entail advertisements on all the major media facets. Our target audience consists of middle class adults. Characteristically, these middle class adults earn between $40,000 to $100,000 yearly. An increase in coffee sales is a paramount goal of our campaign; these older adults are the best audience to go after. Our campaign will also research the target audience via surveys concluding on how strong the customer base is and possible potential new target audiences. The Dunkin’ campaign will rely heavily on a nationalized television, radio, newspaper, and outdoor advertising plan. The television ads will be featured generally on the cable networks as well as network channels. We will position our ads on programs that are focused towards our target group of middle class adults. The same strategy will apply when positioning our ads on television, radio, and in the newspaper. Other alternate media we will use are outdoor advertisements. We will use around $33,000,000 on advertising. Measuring the effect of our campaign is also important. It will occur on a quarterly basis. Measurements will be done at these times so that Dunkin’ Donuts can reflect its sales along with the effectiveness of our campaign. This will be done so by viewing television ratings and checking circulation. Table of Contents Executive Summary Table of Contents Campaign Overview Situational Analysis SWOT Analysis Target Market Analysis Objectives Media Objectives Media Tactics Media Scheduling Creative Objectives Measurable Objectives Budget Analysis Advertising Tactics Sales Promotion Tactics Public Relations Tactics Evaluation Appendix A– Radio/Television/Outdoor/Newspaper Ads Appendix B– Sales Promotions Appendix C- Public Relations Sources 3 4 5 6-8 9 10 11 12 13-15 16 17-18 19 20 21-22 23-24 25-26 27 28-36 37-38 39-40 41 Campaign Overview The Bright Agency was delivered the challenge of creating a new advertising campaign for Dunkin’ Donuts to match the type of massive expansion the company is about to undertake. Our agency was given $35,000,000 to complete the task, of which we devoted the $3. 5 million towards a healthy contingency. Our research and efforts are in hopes of increasing the awareness of a soon to be snack food and coffeehouse giant. Situational Analysis Company Dunkin’ Donuts is a doughnut franchise owned by a parent company, Dunkin’ Brands. Dunkin’ Donuts was founded in Quincy, Massachusetts by Bill Rosenberg in 1950. Dunkin’ Donuts has since been a staple of the snack food sector in the New England geographic market. Dunkin’ Donuts boasts quality doughnuts and pastries, as well as a delicious line of coffee and espresso blends. Today Dunkin’ Donuts dominates the snack food sector and is increasingly making its mark on the coffee house sector. Market and Industry The restaurant industry, particularly the snack food and coffee house industry is one that is consistently profitable. As it stands it takes around 1/3 of the American dollar spent on food. The restaurant industry will gross on average $1. 4 billion daily. The restaurant industry has had to adapt to the growing demand for healthier food choices. Nonetheless the restaurant industry is forecasted to increase over five percent in the next year and make up four percent of the gross domestic product (GDP). The coffee house sector accredits its boom in popularity largely in part to the surge of Starbucks in the late1990s. Since then it has continued to do well in generating high revenue. Statistics show that over 77% of Americans consume some form of coffee beverage. That overwhelming statistic is indicative of the sales boom of the coffee house sector between 2000 and 2005. During that period the coffee house sector developed larger and faster than any other sector in the restaurant industry, citing a 157% increase in sales. The coffee house sector is only expected to grow. Market analysts suggest another 125% increase over the next five years. Situational Analysis Brand The Dunkin’ Donuts franchise rests its name on its doughnuts, but has seen much success with its coffee sales. Over the course of the last decade, Dunkin’ Donuts has produced a quality line of espresso drinks and coffee blends that have led Dunkin’ Donuts to the number one spot in coffee-by-the-cup sales. Dunkin’ Donuts also offers other bakery delicacies, breakfast sandwiches, cold drinks, and deli sandwiches. The Dunkin’ Donuts website: www. dunkindonuts. com provides information on company news, franchising, nutrition, and also allows consumers to order Dunkin’ Donuts products online. The brand has done well particularly well in its home base in the Northeast. The brand is planning expansion in the West and South. Dunkin’ Donuts is virtually unknown in these geographic markets. Consumer Dunkin’ Donuts target customer is the middle class American, both males and females, ranging in age from 18-45. Their salaries range from $40,000 to $100,000 annually. They are coffee enthusiasts, mainly people on the go, and some families. The ideal Dunkin’ Donuts consumer is a working professional, with a family. They are generally in their thirties and enjoy a good coffee drink and occasional doughnut before work to get their day started. The Dunkin’ Donuts consumer is practical and unappreciative of red tape or fancy marketing ploys. Situational Analysis Competitive The restaurant industry is one that is in constant competition, with trends that tend to vary. There will always be persistent competition between sectors (i. e. fast food vs. table-served restaurants; snack food vs. health food, etc. ). Advertising is the paramount step in distinction from the competition. The coffee house sector has become one of the largest growing in food service. The competition does not just start and end with nationalized coffee house chains, but also includes the smaller local coffee house businesses. These â€Å"mom and pop† coffee house endeavors appear more and more in smaller localities as well as large market cities. Dunkin’ Donuts receives the most competition from Kripsy Kreme, Starbucks, and McDonalds. These three brands share the market with Dunkin’ Donuts in the sectors of snack food restaurant, coffee house, and breakfast foods respectively. Since Dunkin’ Donuts holds as the largest distributor of coffee-by-the-cup, they will increase their focus on their coffee beverages. In the most cut and dry terms, Dunkin’ Donuts and Starbucks can expect a healthy rivalry in the decade to come, especially with Dunkin’ Donuts expanding to the West, which houses Starbucks. While McDonalds has dominated the fast food sector and does not appear as obvious competition, Dunkin’ Donuts poses an indirect threat to the McDonalds breakfast line and vise versa. The Dunkin’ Donuts franchise will triple its number of franchises to over 15,000 stores, which will surpass most fast food chains. Competition will surely be created out of such a big expansion. SWOT Analysis Strengths: 1. Dunkin’ Donuts has a reputation for brewing high quality coffee for more than five decades 2. Dunkin’ Donuts is America’s largest retailer of coffee-by-the-cup, serving nearly 1 billion cups of brewed coffee each year. . On an average day, Dunkin’ Donuts sells more than 30 cups of freshly brewed coffee each second. 4. Dunkin’ Donuts uses 100% Arabica coffee beans and has its own coffee specifications, which are recognized by the industry as a superior grade of coffee. 5. Dunkin’ Donuts serves nearly 1 billion cups of brewed coffee every year or approximately 2. 7 million cups a day. 6. Dunkin’ Donuts mails coupons to their customers. Weaknesses: 1. Dunkin’ Donuts uses media to advertise while Krispy Kreme has never spent any money on advertising. Opportunities: 1. Franchises available. 2. The opening of new stores. Threats: 1. People wanting to eat healthier (low calorie/low carb). 2. Starbucks entry into breakfast sandwiches. 3. McDonalds gourmet coffee. Target Market Analysis Our target audience will specifically be made up of males and females ranging in age from 18-45. The middle class will account for up to 45% of all Dunkin Donuts’ purchases. A large part of our goal for this campaign is to increase coffee sales, and according to statistics these are the people who drink coffee the most. Our target audience will earn in between $40,000 and $100,000 annually. A large part of this demographic will come from family units. Our main focus goes towards people on the go to get you in and out as fast as possible. A Dunkin’ Donuts typical customer is like John. John is in his mid-thirties. He is a working professional with three young children. He enjoys watching sports and working out in his free time. John likes to get his day started with a double espresso latte, giving him energy to get through the morning. Every Sunday, John takes his kids to Dunkin’ Donuts to enjoy a light breakfast before their little league games. Objectives Marketing Our marketing objective is to increase our sales by a substantial amount, ranging from 12 to 15% over the course of January 1, 2007 to December 31, 2007. This is going to be achieved through an increase in the reach and frequency of our advertising and publicity efforts. We want to attract new customers in the target audience of middle class adults, and turn them into repeat customers. If we can expand our consumer base by 5% and thus realistically generate ten dollars more per year from each new customer, it would result in a large growth in revenue, well worth the increased exposure costs. Advertising Our objective is to increase the awareness of our national campaign among our targeted audience that is made up of male and females between the ages of 18-45 years old (middleaged corporate), by 12-15% from January 1, 2007 to December 31, 2007. According to our statistics, 25-34 year olds are who drink coffee most. Our target audience will earn in between $40,000 and $100,000 annually. Middle class makes up about 45% of all Dunkin’ Donuts purchases. Media Objectives Our suggested goal within our campaign comprised of nationalized television, radio, and outdoor print advertisements was to reach about 85% of our target market. That target market consists of middle aged and middle class consumers. Our research has cited that these are the people who frequently drink coffee. We intend to use various media facets, pulsing in more profitable months with higher frequency, than in our low months. The focus of our advertisement is to create awareness of Dunkin’ Donuts, with special focus to their coffee line. We feel this is the best way to generate the sales towards our goal of at least a 12 to 15% increase in sales. Media Tactics Outdoor ($1,000,000) Outdoor advertising can persuade commuters to impulse buy Dunkin Donuts. We plan on attracting the eye of commuters by using bright colors and catchy phrases. Billboards will be placed in locations such as Texas, Arizona, California, and Colorado. These locations were specifically chosen since we are expanding our franchises into new markets. Newspaper ($3,023,380) Newspapers are used in our campaign because of their reach. We will be using inserts in national newspapers because it will give us more control in reaching our target audience. By providing full color inserts in the Sunday papers, we will not only reach our target audience, but broaden it as well, by catching the attention of potential customers. Another notable aspect of newspapers is the frequency in which they are distributed. By using a national newspaper such as USA Today; we can not only broaden our reach, but also the number of times readers are exposed to a specific Dunkin’ Donuts advertisement. It would be ideal to place these advertisements in the food and beverage, or dinning sections of the fore mentioned paper, but depending on its distribution and relation to our target market other sections may open up. Newspapers also allow for the ever needed public relation story, by getting articles printed that deal with our brand and efforts we can not only keep the consumer up to date on our current state, but also build up our brand image. Through the use of these tactics and a correct circulation measurement needed to make sure we have our target market in mind, newspapers seem to be one of our top means of distribution for the cost. Media Tactics Radio ($2,361,665) In reviewing our campaign, collectively, we have determined that radio would be one of the better options to go with in means of advertising. We find it would be beneficial to use radio spots that are generally 15 to 30 seconds long in a sense that they will be short and to the point. The most effective time slot for our kind of advertisements would be early morning and evening, giving the working person more incentive to stop by a Dunkin’ Donuts on their way to and from their work place. These ads should be placed on syndicated radio programming as well as filler in between local radio programming. The use of these advertisement spots will hopefully increase revenue in two of our peak times. The commuters going to work in the morning and the commute back from work in the late evening. Media Tactics Television ($26,718,945) Cable Television (TBS, Food Network, and ESPN) Cable television is a media source that allows Dunkin’ Donuts to directly target the consumers on specific stations. Dunkin’ Donuts finds this as a useful technique because of its ability to provide high reach and high ratings. Cable television is a reliable source that will help Dunkin’ Donuts advertise directly to the consumers. The airing of Dunkin’ Donuts advertisements will be during the hours of 5 to 10 a. m. nd then from 5 to 10 p. m. These time spots will help Dunkin’ Donuts not only achieve high ratings, but guarantee that the customers are getting exposed to the advertisements. The following is a list of television shows that will be advertising for Dunkin’ Donuts: TBS-during movies for adults and children; Food Network-any cooking shows during the times specified to reach adults; and ESPNduring sport shows and games to reach the male audience. Since Dunkin’ Donuts is a national campaign, advertising on cable television will allow us to not only reach our target audience more but expand to potential customers. Network Television (CBS, NBC, FOX, ABC) A television network is a distribution network for television content where a central operation provides programming for many television stations. Dunkin’ Donuts advertisements will be aired during the hours of 5 to 10 a. m. and 5 to 10 p. m. ; reaching our target audience who will be considering breakfast options for that day or the next. Media Scheduling High The months of January, February, March, November and December are deemed our â€Å"high† months. This means we can expect a higher volume in sales during these months. Advertisements centered around holiday promotions need to have a higher frequency and reach. Holidays generate spending; therefore the brunt of our spending must be dedicated to these months. Medium April, May, September and October are considered our medium months. We can expect a steady patronage from our target market in these months. These are deemed our medium months for lack of heightened spending. However, the months of September and October are especially crucial for advertising due to new seasons of television programming. Advertising on the right shows at the right times will hopefully propel our medium months into high months. Low June, July and August are considered our â€Å"low† months. This part of the fiscal year we can expect a slight decline in patronage. We will spend less money this month to avoid waste. Families are a large part of our target demographic, and since families take these times to vacation, we feel strong advertising will be ineffective. Television networks usually show their reruns during the summer months also. Creative Objectives Client Dunkin’ Brands Inc. : Dunkin’ Donuts. Our client Dunkin’ Donuts is a snack food sector giant that has enjoyed major success out of the New England area and East. Project Dunkin’ Donuts is currently in the works for a mass expansion. They are in the works to be one of the largest food service chains in the country; tripling their stores to 15,000 nationwide. The company is in need of serious brand awareness to go along with its new nationalizing expansion. Background/Overview Our campaign suggests marketing towards middle aged, middle class adults (incomes ranging from $40,000 to $100,000). Typically, this demographic is heavy coffee consumers. Our advertisements will give a lot more focus to coffee products in the future and present Dunkin’ Donuts as a practical, â€Å"non-trendy† choice for â€Å"middle Americans† for snacks and coffee. Objectives Our objectives are to stand out from other coffee house and snack food chains. We will also convey messages that express practicality, quality, speed, and good service. We wish to give coffee drinkers a practical place to get a snack and coffee that doesn’t have all the bells and whistles of the leading coffee competitor, Starbucks. Creative Objectives Executions We plan to advertise with a healthy nationalized campaign. We will implore the usage of television, radio, print and outdoor media. We will advertise using the pulsing technique, which will give more focus to higher volume months (i. e. November, December). Coupling these methods with a great public relations campaign will produce brand awareness, thus increasing sales. Measurable Objectives Being able to measure success is important to the client, and to us, the Agency. Obviously, the best way to measure an advertising campaign’s successes is to see if the sales goals were met throughout the fiscal year. If we can meet our goal of invoking awareness, specifically Dunkin’ Donuts coffee line, we hope to increase company sales 12 to 15%. In order to be aware and accountable for the success of our advertisements we will stay current with circulation and Nielsen ratings to ensure our advertisements are reaching our target demographic with the best media vehicles possible. Budget Analysis When given our budget of $35,000,000, the majority of that was spent on the visual aspects of advertising, mainly being television advertisements. Our group as a whole decided to go for the visual aspect in this generation of time. Visual advertising has more of an effect on the target audience as a whole. Almost half of our budget was used on this specific medium. The next largest portion of our budget went strictly to radio advertising. This medium would be beneficial to our products market in a sense that a majority of Dunkin’ Donuts customers are working class professionals and typically stop in to get their every day coffee and/or doughnuts. Another portion of the budget was used on our outdoor advertisements and newspapers. Collectively, our group has giving outdoor advertisements about one million dollars towards billboards. As for newspapers, it was decided that a newspaper insert would be included in every Sunday national newspaper. The rest of our expenses consisted of making Dunkin’ Donuts t-shirts and a universal coffee mug. The coffee mugs and t-shirts were very inexpensive to provide and sell to get money back to Dunkin. The remaining amount of money, around $2,000, is used solely for what ever cost differences there may be. Advertising Tactics Slogan Our slogan is Delightfully Dunkin’. This slogan is showing consumers that our products are delightful and will steer people into wanting to consume our product. We wanted to use a slogan that made our products more appealing to the customer. The alliteration of the words Delightfully Dunkin’ makes the slogan catchier. Radio The purpose of this ad was to convey a message to the public that Dunkin’ Donuts products are always ready to go at any time for the convenience of every customer. Using a short and sweet message to the consumer with a little humor involved is a creative way to draw attention to the company. Rise and Shine with Dunkin’† is simply an informative commercial about the types of coffees Dunkin’ Donuts offers. Television The Commercial titled â€Å"Holidays with Dunkin’† is geared to the holiday season because people are always eating out during the holidays since they are busy shopping, spending time with their family, and traveling. The commercial shows th at this family is happy with their purchase, therefore conveying that Dunkin’ Donuts is a family oriented business. The television spot titled â€Å"Rookies Fetch the Dunkin’† is marketed to the many office professionals that frequent Dunkin’ Donuts for catering needs. The ad is meant to be humorous and shows the plight of a young corporate worker who finds out he needs to cater a board meeting in ten minutes. This advertisement highlights another one of the themes we wish to get across which is â€Å"quick service†. Advertising Tactics Outdoor The billboards will be placed in designated areas in the Southwest. The holiday billboard is geared to family travelers that are on the road during the holiday season, looking for a quick bite to eat. The coffee billboard strives for the attention of coffee drinkers. The message being that our coffee is a delightful treat. This slogan will get people to steer towards Dunkin’ Donuts rather than another place. Newspaper In the newspaper advertisement, we will be using a gift certificate that will be printed in national newspapers that will give each subscriber in the month of December a free doughnut and coffee. This will show our frequent customers that we care about them and will also provide us with new cliental. Also, we will be using a newspaper insert that will provide our customers with the weekly deals. Punch Card The punch card is used for coffee consumers, this will provide the customers an incentive to keep coming back. When using the punch card they will need to purchase 10 coffees and will receive their 11th coffee free. By using all of these media tactics we will be able to reach our target audience in numerous ways, showing them that we should be their number one choice. We felt that using all these media outlets would be a successful way in meeting our campaign requirements. . Sales Promotion Tactics Promotional Objectives Our over all goal is to increase sales for Dunkin’ Donuts by 12 to 15% from January 1, 2007 to December 31, 2007. We have broken down this goal into three main promotional objectives. The first objective is to increase holiday sales. We will be doing this by placing a holiday coupon in Sunday papers. The second promotional objective is to increase sales among the target audience of the working middle class business professionals. To achieve this objective, we will be offering a monthly drawing for participating customers to enter to win free breakfast for their office department. The last promotional objective is to raise money for the Dunkin’ Donuts charity, Children’s Hospital. We will achieve this objective by offering a specialty refillable Mug. 0% of each mug sold will be given directly to Children’s Hospital. This objective will help raise money for Dunkin’ Donuts charity and encourage customers to continue purchasing Dunkin’ Donut’s coffee for the discounted price. Coupons Dunkin’ Donuts will be offer a holiday coupon in the month of December. This coupon is for a complementary doughnut and cup of hot coffee. The coupon will be inserted in the Sunday newspaper. This will be a good way to increase the holiday sales especially since Christmas advertisements often get lost in the clutter of the holiday rush. Dunkin’ Donuts wants to break thought this clutter and use the holiday rush to their advantage. Also with offering the holiday coupon, Dunkin’ Donuts sales will increase because the coupon will encourage new customers to come into the store to try their complementary doughnut and hot cup of coffee. In doing this, Dunkin’ Donuts will hopefully make new loyal customers and the customers who are already loyal, this will be our holiday gift to them. Sales Promotion Tactics Sweepstakes Dunkin’ Donuts will offer a monthly sweepstakes. All Dunkin’ Donuts customers are encouraged to put their business card in a bowl located next to the register. The more visits, the more chances to win. Every month each participating Dunkin’ Donut franchise will draw one business card. The winning card will win breakfast for everyone in their department at work. The breakfast consists of a variety of doughnuts and coffee. We hope that this little incentive will encourage people in the workplace to rely on Dunkin’ Donuts to satisfy their hunger. Price-Off Deals PriceDunkin’ Donuts will offer the option of purchasing a specialty refillable mug. The mug will be refillable at a discounted price, it is also a fundraiser for Children’s Hospital. Dunkin’ Donuts has made it their corporation’s philanthropy to sponsor and help raise money for Children’s Hospitals located all around the United Sates. 10% of the original purchase price of the mug will go to the hospital. Then for every refill, 10 cents will be donated to the hospital. The mug is beneficial to Dunkin’ Donuts because it will not only bring money to Dunkin’ Donuts but will also help the Children’s Hospital. This mug will keep coffee drinkers coming back for more coffee because they can refill it at a reduced price. Public Relations Tactics Public Relations Objectives The public relations objectives cover three different goals: forming a good relationship with the press, building brand awareness, and raising money for Children’s Hospital. Dunkin’ Donuts wants to build a good relationship with the press since the media holds power over the people. The media is also how Dunkin’ Donuts will send most of their information about events to the public. They will do this through press releases and media kits, in hopes that it will be printed in the paper as an article. Dunkin’ Donuts will provide media kits to local and national newspapers. The media kit will better help the press find information and pictures needed to cover stories on Dunkin’ Donuts. The media kit will include: A cover letter to the paper Dunkin’ Donuts business card with contact information Press releases. Background information. Photographs. Copies of the logo and slogan. Information about the different events Dunkin’ Donuts is hosting. Coupons for free samples of coffee and doughnuts. Dunkin’ Donuts will also keep the media informed on special events and changes with the business through press releases. This will inform the press of events, that they then have the option of creating an article. The press releases will give them all the information needed to write the article without having to do any research. This will ideally help Dunkin’ Donuts have their name in the newspapers without having to purchase advertisements. Dunkin’ Donuts will also send a fact sheet inviting newspaper reporters to attend specific events. A fact sheet is a good way to build a more personal relationship with newspapers. Public Relations Tactics Event Sponsorships/ Charity Dunkin’ Donuts will be partnering with Children’s Hospital. Dunkin’ Donuts will be making it their corporate philanthropy to raise money to donate to the hospital. Dunkin’ Donuts feels that children are the future. Dunkin’ Donuts will be sponsoring different events with the Children’s Hospital to interact with the children, families, and staff. Dunkin’ Donuts will be hosting a Christmas Morning Breakfast for the children and staff at Children’s Hospitals located in the same geographic areas of Dunkin’ Donuts. Doughnuts, juice, and coffee will be offered and Santa will make a personal appearance at the event. Dunkin’ Donuts will also be sponsoring the annual Miniature Golf Tournament to help raise money for Children’s Hospital. This event is a great way for children to help other children. The winning child will win a $500 check signed by Dunkin’ Donuts. All money raised at this event will go to the Children’s Hospital. The tournament will be for children 18 and under. Every person must pay a participation fee. If the participant registers on the Dunkin’ Donuts website, the fee is only $20. If the participant enters the day of the tournament the free is $30. All participants are encouraged to find sponsors to help raise donations for this event. The event will take place this spring (May 5, 2007) in Salem, Massachusetts. Every year a different location will be chosen to host this annual event. Dunkin’ Donuts chose Massachusetts for the first year of the Miniature Golf Tournament because this is where Dunkin’ Donuts was founded and is also the state where Dunkin’ Donuts has the most franchises located at this time. The tournament will be held at Castle Creek Adventure Land in Salem, which has been voted the number one miniature golf course for families. Next year Dunkin Donuts is planning on hosting this event in the Southwest where Dunkin’ Donuts is rapidly extending the company. This tournament will gain Dunkin’ Donuts immediate credibility and recognition through sponsoring the events. Evaluation Our campaign provides a number of great strategies and suggestions to ensure that the snack food sector giant does increasingly well over the period of the next year and well into their future expansion. Using coffee as a product focus we hope to take a larger share of the coffeehouse market and overall raise sales 12 to 15%. Dunkin’ Brands must make their title franchise marketable in the way of practicality. Our messages must show consumers that we lack a lot of the hoopla and that we are more genuine in serving good products. In marketing ourselves as the practical, Starbucks alternative, we stand to profit by reaching a broader audience than Starbucks, thus taking a larger share of their market. We found it best to do an unilateral campaign, with everything coming together on a national scale. This is best granted the expansion Dunkin’ Donuts is making all over the U. S. The pulsing technique is the most efficient part of our media plan. Pulsing ensures that we reach our target audience during more profitable months, being careful not to spend money when we don’t have to. This is an effective way to reach the project 85% of our target market; whether it is during a popular television program or during a holiday month where commercialism is heightened. Our research lead us to many conclusions as to what could viably work and what wouldn’t. As far as competition, we didn’t see any room to grow competing with Dairy Queen. As they are an ice cream treat based company, we feel that ice cream could fit into a totally different branch of the snack food sector in itself. The Bright Agency has set up a plan that could drive the Dunkin’ Donuts chain well past the 15% goal we have set forth. Appendix A– Radio A– Client: Dunkin’ Donuts Product: Dunkin’ Donuts Title: Rise and Shine with Dunkin’ Length: 15 Seconds Writer: Roger Bright, CEO Bright Agency Medium: Radio MUSIC: INTRO MUSIC FADES TO BACKGROUND FOR ABOUT 3 SECONDS ANNCR: â€Å"Rise and shine to one of Dunkin’ Donuts great house blends. Choose from your choice of Original, Decaf, Hazelnut, French Vanilla, or Cinnamon Spice, along with a vast selection of espresso drinks. which are made with 100% fresh Arabica coffee beans. All of SOUND: Roster Crows ANNCR: â€Å"All Delicious Blends, Without the Trends. Dunkin’†. Delightfully Appendix A– Radio A– Client: Dunkin’ Donuts Product: Dunkin’ Donuts Title: Catch It If You Can Length: 30 Seconds Writer: Michelle Taube, Media Director Medium: Radio MUSIC: THEME- UP BEAT FAST MUSIC (AS IN A CLIMAX TO A STORY). SOUND: SOUNDS OF CARS SPEEDING ON THE ROAD WITH SIRENS GOING OFF. COP1: (very out of breathe and eager to get somewhere) Fox to Trent, Fox to Trent, are you there, over? COP2: (sounds worried) I copy, Trent here, what’s the situation? COP1: There is a robbery at the local Dunkin’ Donuts. there with back-up immediately. We need to get COP2: I’m on it. I’ll meet you there as soon as I can. SOUND: SOUND OF FOOTSTEPS TRAMPING INTO THE STORE, WHEN THEY OPEN THE DOOR THE BELL DINGS COP2: Everybody freeze with you hands in the air! COP1: Move away from the counter slowly. (walks up to the cashier and says) Can I get two glazed doughnuts please? COP2: (very irritated) what are you doing? I thought you said there was a serious situation here and you are getting something to Appendix A– Radio A– Continued) Client: Dunkin’ Donuts Product: Dunkin’ Donuts Title: Catch It If You Can Length: 30 Seconds Writer: Michelle Taube, Media Director Medium: Radio COP1: I needed a quick stomach filler and Dunkin’ Donuts is always hot and ready to go. Appendix A– Television A– Client: Dunkin’ Donuts Product: Coffee/doughnuts Title: Rookies Fetch the Dunkin’ Length: 30 Seconds Video Audio Businessman 1: â€Å"First board meeting in ten minutes, you fetch the Dunkin’? † Businessman 2: â€Å"Fetch the Dunkin’? † Businessman 1: â€Å"Rookies always fetch the Dunkin’ Donuts. Nine minutes†. Businessman 2 begins to panic Businessman 2 breaks out into a sprint Appendix A– Television A– Client: Dunkin’ Donuts Product: Coffee/Doughnuts Title: Rookies Fetch the Dunkin’ Length: 30 Seconds Writer: Roger Bright Businessman arrives at Dunkin’ Donuts Voiceover: â€Å"Cater your company board meeting with Dunkin’ Donuts Box o’ Coffee and large box of assorted doughnuts†. Businessman 2 arrives to board meeting Boss: â€Å"And welcome our newest member to the staff, Eric. † Room applauds Businessman 2 realizes it’s a joke Voiceover: â€Å"Delightfully Dunkin’† Appendix A– Television A– Client: Dunkin’ Donuts Product: Coffee/doughnuts Title: Holidays With Dunkin’ Length: 30 Seconds Writer: Ashley Edwards, Art Director Video Audio A family is going out to pick their Christmas tree. After they are done everyone starts complaining that they are hungry and thirsty. One of the children states how he wants coffee and doughnuts. The mother says Dunkin’ Donuts is one of her favorite places. Dunkin’ Donuts Brings Holiday Cheer! Happy Holiday! As they are driving they see a Dunkin’ Donuts Store where everyone starts to yell STOP! STOP! They pull over and get some doughnuts, breakfast sandwiches and coffee to go. When they get home they start decorating the tree and eating their Dunkin’ Donuts and spending family quality time together. At the end of this commercial the slogan to the left will appear in front of a lit up Christmas tree. Appendix A– Outdoor A– Appendix A– Outdoor A– Appendix A– Newspaper A– Appendix B– Sales Promotions B– BUY 10 CUPS OF COFFEE, GET ONE FREE www. dunkindonuts. com Issue date: 12/01/07 Verification code: 12345 Expiration date: 12/31/07 Gifts from Us to You Receive a Free Coffee and Doughnut. Appendix B– Sales Promotions B– Appendix C– Public Relations C– Roger Bright 130 Royall Street Canton, MA 02021 [emailprotected] edu www. dunkindonuts. com FOR IMMEDIATE RELEASE: January 1, 2007 â€Å"Dunkin’ Donuts Has Gone Southwest† Dunkin’ Donuts is not only changing their campaign for 2007 to â€Å"Delightfully Dunkin’ Donuts†, but Dunkin’ Donuts is also planning to triple the number of franchises across the Nation. Dunkin’ Donuts is a doughnut franchise owned by a parent company, Dunkin’ Brands. Dunkin’ Donuts was founded 50 years ago in 1950 by Bill Rosenberg. The first Dunkin’ Donuts was built in Quincy, Massachusetts and is now a staple in the snack food sector in the New England geographic market. Dunkin’ Donuts is now ready for expansion. Dunkin’ Donuts has made a new corporate objective to increase Dunkin’ Donuts all over the United States. They will be achieving this goal by opening 15,000 new Dunkin’ Donuts franchises across the Nation by the year 2017. ### Appendix C– Public Relations C– Roger Bright 130 Royall Street Canton, MA 02021 [emailprotected] edu www. dunkindonuts. com FOR IMMEDIATE RELEASE: May 1, 2007 â€Å"Make A Hole In One At Dunkin’ Donuts Miniature Golf Tournament May 5, 2007† Join Dunkin’ Donuts for their first annual Miniature Golf Tournament for the chance to win $500. This event is to raise money for Children’s Hospital which is Dunkin’ Donuts charity hospital. The tournament is only for children 18 and under. There is a small participation fee of just $20. The more money raised, the more Children’s Hospital will benefit. The event will take place May 5, 2007, located at Castle Creek Adventure Land. All contestants are encouraged to pre-register on the Dunkin’ Donuts website (www. dunkindonuts. com). There will also be an on-site registration for last minute contestants but the participation fee will increase to $30. Please view the website for more information. Dunkin’ Donuts challenges any child to participate and hopes to see everyone May 5th for the Miniature Golf Tournament. ### Sources https://www. aibonline. org/resources/statistics/doughnut. html entrepreneur. com/franchises/dunkindonuts/282304-0. html https://www. dunkindonuts. com/aboutus/company/History. aspx http://en. wikipedia. org/wiki/Dunkin_Donuts http://inventors. about. com/library/inventors/bldonut. htm krispykreme. com/

71 Body Parts in Spanishand How to Talk About Them

71 Body Parts in Spanishand How to Talk About Them SAT / ACT Prep Online Guides and Tips Are you studying Spanish and want to know the Spanish names of different parts of the body? In this guide we’ve created three charts of human body parts in Spanish and English. The charts cover external body parts, like hair and toes, internal organs, and the skeleton. Together, these charts contain more than 70 parts of the body, so you’re sure to find the Spanish vocab words you’re looking for. We also include a chart of common phrases you can use to talk about body parts in Spanish so that you can put your new vocab skills to use. 71 Body Parts in English and Spanish Below are three charts of common parts of the body in Spanish and English. The first chart is external body parts, the second is internal organs, and the third is vocabulary for the skeleton. Each of the charts is organized in alphabetical order in English. Body Parts Vocab Words English Spanish Ankle el tobillo Arm el brazo Back la espalda Beard la barba Breast el seno Buttocks las nalgas Calf la pantorrilla Cheek la mejilla, el cachete Chest el pecho Chin la barbilla, el mentà ³n Ear el oà ­do, la oreja Elbow el codo Eye el ojo Eyebrows las cejas Eyelashes las pestaà ±as Face la cara Finger el dedo Foot el pie Forehead la frente Hair el pelo Hand la mano Head la cabeza Heel el talà ³n Hip la cadera Human body el cuerpo humano Knee la rodilla Leg la pierna Lips los labios Mustache el bigote, el mostacho Mouth la boca Navel/belly button el ombligo Neck el cuello Nose la nariz Shoulder el hombro Skin la piel Stomach (abdomen) el vientre Thigh el muslo Throat la garganta Thumb el pulgar Toe el dedo del pie Tongue la lengua Tooth/Teeth el diente, la muela/los dientes Waist la cintura Wrist la muà ±eca Internal Organs Vocab Words English Spanish Brain el cerebro, el seso Lung/Lungs el pulmà ³n/los pulmones Heart el corazà ³n Internal organs los à ³rganos internos Kidney/Kidneys el rià ±Ãƒ ³n/los rià ±ones Large intestine el intestino grueso Liver el hà ­gado Muscle el mà ºsculo Small intestine el intestino delgado Stomach el està ³mago Tonsils las amà ­gdalas Skeleton Vocab Words English Spanish Bone el hueso Clavicle la clavà ­cula Femur el fà ©mur Fibula la fà ­bula Humerus el hà ºmero Jawbone la mandà ­bula Patella la rà ³tula Radius el radio Ribs las costillas Scapula el omà ³plato Skeleton el esqueleto Skull el crneo Spinal column la columna vertebral, la espina dorsal Sternum el esternà ³n Tibia la tibia Vertebra la và ©rtebra 2 Important Rules to Remember When Talking About Body Parts in Spanish There are two major differences in speaking about body parts in Spanish compared to speaking about body parts in English. The first is that, in Spanish, you must include a definite article with each body part term.Each singular body part will be preceded by the definite article el or la. The plural versions are los and las, respectively.In English, you could say, â€Å"The wrist and elbow are swollen,† with just one definite article before â€Å"wrist.† For parts of the body in Spanish, however, you’d need to say â€Å"La muà ±eca y el codo estn hinchados† which directly translates to â€Å"The wrist and the elbow are swollen.† Each body part needs its own definite article. The second difference between discussing body parts in Spanish vs English is that, in English, it’s common to use possessive adjectives when referring to a specific person’s body part (ex. my hair, your hands, her feet†¦). In Spanish, you almost always use definite articles like â€Å"the† or â€Å"a† when discussing body parts in Spanish, no matter whose body part it is. In Spanish, possessive adjectives are only used with body parts when it’d otherwise be unclear whose body part is being referenced. For example, â€Å"I like your hair† is â€Å"Me gusta tu pelo† in Spanish. In this case, you need the possessive adjective to know whose hair you like. As another example, in English you could say â€Å"I broke my leg and ankle,† but in Spanish you’d say â€Å"Me rompà ­ la pierna y el tobillo.† which directly translates to â€Å"I broke the leg and the ankle.† (Note again that each body part has its own definite article.)Similarly, in English you’d say â€Å"I brush my hair,† but in Spanish you’d say â€Å"Me cepillo el pelo.† (I brush the hair.) Common Phrases to Discuss Parts of the Body in Spanish Knowing all the body parts in Spanish is useful, but to really get the most out of these vocab words, you should know at least a few phrases to use them with. Below are some of the most common Spanish phrases used to discuss parts of the body. English Spanish Brush your teeth. Cepà ­llate los dientes. I broke my [body part]. (Ex. I broke my arm.) Me rompà ­ [body part]. (Ex. Me rompà ­ el brazo.) I cut my finger. Me corto el dedo. I have a pain/ache of [body part]. (Ex. I have a headache.)** Tengo dolor de [body part]. (Ex.Tengo dolor de cabeza.) I have black/blond/brown/red/gray hair. Tengo el pelo negro/rubio/castaà ±o/rojo/gris. I sprained my ankle. Me torcà ­ el tobillo. I stubbed my toe. Golpeà © el dedo del pie. My [singular body part] hurts. (Ex. My arm hurts.)** Me duele [singular body part]. (Ex. Me duele el brazo.) My [plural body part] hurt. (Ex. My feet hurt.)** Me duelen [plural body part]. (Ex. Me duelen los pies.) Open your eyes!  ¡Abre los ojos! Wash your hands. Lvate las manos. **The "me duele(n)" and "tengo dolor" phrases can both be used to describe pain in a body part, but the former is more common. For example, both "me duele la cabeza" and "tengo dolor de cabeza" mean "I have a headache," but most Spanish speakers will say "me duele la cabeza." Summary: List of Body Parts in Spanish You can use these charts to study the parts of the body in Spanish, make them into flashcards, and expand your Spanish vocabulary. When speaking or writing human body parts in Spanish, it’s important to remember two rules. First, each body part must have its own article preceding it, which you don’t need in English. Second, when discussing a particular person’s body part in English, we typically use personal adjectives such as my, your, or his/her. When discussing body parts in Spanish, you typically use definite articles such as "a" or "the." The learning doesn’t end with just a list of body parts in Spanish though; to be a high-level Spanish speaker, you need to use these body part terms in longer phrases and sentences. What's Next? Want help with some common Spanish phrases? Find out the nuances of how to ask where the bathroom is in Spanish with this article. Need to brush up on your Spanish conjugations? Start with our article covering ser conjugations for every tense. Not sure if Spanish is the right language for you to study? Learn which is the best foreign language to study in high school. Thinking about taking the Spanish SAT Subject Test? We've got a complete guide on everything you need to know about the Spanish Subject Test. Interested in learning Japanese, too? Learn how to say "good morning" in Japanese, plus nine other key greetings.